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Why Bottom-of-the-Funnel SEO is the Game-Changer Your B2B Needs

July 3, 2024

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Competitive and challenging are the words experts in the sector often use to describe the nature of business-to-business (B2B) marketing.

Statista reports that in 2022, B2B ad spending in the US was around $32 billion. Ad and marketing spending in this sector always sees an upward trend. However, certain strategies often get overlooked in favor of others here.

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