Tag: B2B

November 20, 2023

Today, we’re more clued up than ever about how B2B buyers buy. We know, for example, that sales are taking longer, that buyers are more independent (they probably don’t want to speak to your sales people) and that their shortlists […]

November 14, 2023

Earned access wage provider DailyPay experienced a service snafu Friday related to the Veterans Day holiday that deprived some of its users of access to their funds. Some workers who signed up for DailyPay access to their employer payments took […]

November 7, 2023

In a consumer and small business report issued last month, Mastercard zeroed in on cross-border payment headaches affecting consumers in the U.S. and other international markets as they transact between countries. The company’s survey research showed that consumers are grappling […]

October 26, 2023

HubSpot, which sells marketing and sales software, and TikTok have announced a new partnership aimed at improving community-based customer acquisition for B2B brands. This collaboration marks the first CRM partnership for TikTok in the realm of lead generation, according to […]

October 25, 2023

How companies price what they sell can range from the precise and data-driven to the seemingly arbitrary. While most will scrutinize pricing with some regularity, not all are making pricing decisions based on value. Let’s take a look at pricing […]

October 24, 2023

Introduction In today’s digital age, businesses are constantly seeking innovative ways to improve their marketing strategies and drive business growth. One such powerful tool that has emerged in recent years is the B2B Marketing Cloud. This cutting-edge solution offers a […]

October 19, 2023

Introduction In the fast-paced world of B2B travel, staying ahead of the competition is crucial. One way to gain a competitive edge is by leveraging the power of technology. The introduction of B2B travel apps has revolutionized the industry, providing […]

October 19, 2023

Introduction In today’s fast-paced business world, efficiency is the key to success. One area where many businesses struggle to keep up is managing their finances. Traditional B2B payment processes can be time-consuming, error-prone, and costly. That’s where cutting-edge B2B payment […]

October 18, 2023

B2B payments, or business-to-business payments, refer to the financial transactions that occur between two businesses. These transactions are the lifeblood of any business, as they involve the exchange of goods or services for payment. However, unlike consumer payments, B2B payments […]

October 13, 2023

B2B copywriting is a specialized form of writing that focuses on creating persuasive and engaging content for business-to-business communication. Unlike B2C (business-to-consumer) copywriting, which targets individual consumers, B2B copywriting aims to capture the attention of decision-makers and professionals within other […]

October 11, 2023

Introduction to B2B consulting B2B consulting plays a vital role in the success of businesses across various industries. As companies strive to stay competitive and adapt to ever-changing market conditions, the expertise and guidance of a B2B consultant can be […]

October 5, 2023

It’s late 2023 and businesses are increasingly turning to cloud computing to drive innovation, enhance efficiency, and gain a competitive edge. While the adoption of cloud technology is widespread, the complexity of modern IT environments often demands more than a […]

October 4, 2023

B2B businesses need to leverage the power of Internet marketing to achieve growth and stay competitive. Easy. However, with the multitude of digital marketing agencies available, finding the right partner can be a daunting task and expensive task. Not easy. […]

October 2, 2023

In the competitive world of B2B sales, having a strategic and effective approach is crucial for success. However, many businesses, especially startups, struggle to develop and implement a winning sales strategy. This is where B2B sales consulting can make a […]

September 29, 2023

In today’s competitive business landscape, mastering the art of B2B inbound marketing is essential for staying ahead and driving growth. By understanding the power of inbound marketing and implementing effective strategies, businesses can attract, engage, and convert their ideal customers. […]

September 29, 2023

Welcome, fellow B2B marketers, to the future! It’s a place where robots roam freely, taking over mundane tasks and leaving us humans to focus on the really important stuff—like coming up with witty marketing campaigns and debating whether pineapple belongs […]

September 29, 2023

In the dynamic world business-to-business (B2B) e-commerce, forging and nurturing strong online relationships is the key to long-term, lasting success. And as industries increasingly pivot toward digital platforms for procurement, collaboration, and sales, the importance of these connections in the […]

September 28, 2023

In the ever-evolving landscape of B2B software-as-a-service (SaaS), a select group of companies has risen to the forefront, dominating markets and shaping industries. These industry giants have not only harnessed the power of technology but have also successfully leveraged their […]

September 27, 2023

In the fast-paced world of B2B sales, staying ahead of the competition and achieving success requires more than just hard work and determination. It demands leveraging the latest tools and technologies to optimize your sales processes and drive revenue growth. […]

September 26, 2023

In the rapidly evolving world of technology, staying ahead of the curve is crucial for businesses to thrive and succeed. As we look towards 2024, it’s essential for B2B technologists to have a clear understanding of the tech landscape and […]