HubSpot, which sells marketing and sales software, and TikTok have announced a new partnership aimed at improving community-based customer acquisition for B2B brands. This collaboration marks the first CRM partnership for TikTok in the realm of lead generation, according to HubSpot officials.
What’s behind the partnership? The integration aims to simplify the process of capturing leads from TikTok directly into HubSpot’s Smart CRM. This move is in response to the increasing customer acquisition costs faced by SMBs, according to HubSpot research from 2021 to 2022. This revealed that 53% of SMBs in the US experienced a rise in these costs, with over a third reporting an increase of 20% or more.
