UnBoxed typically brings a deluge of news around Amazon Ads, and this year is no different. Announcements trickling out of the 2023 show see the e-commerce giant jumping on trends related to generative AI and data clean rooms, while also trying to take its existing ad-tech offerings, including its DSP and marketing cloud, to the next level.
One of the biggest developments is the rollout of Amazon Publisher Cloud, a clean room service that enables publishers to plan programmatic campaigns via the Amazon DSP by blending their first-party data sources with Amazon’s. The product was built on infrastructure from Amazon’s existing AWS Clean Rooms, which were introduced late last year.
