How companies price what they sell can range from the precise and data-driven to the seemingly arbitrary. While most will scrutinize pricing with some regularity, not all are making pricing decisions based on value.
Let’s take a look at pricing strategies.
Unlocking Revenue: Master Your Pricing Strategies
Research by OpenView in 2021 found that just over three quarters of SaaS companies revisit their pricing at least once a year. But fewer than two-in-five companies (39%) base their pricing on value. The rest make a judgment call (27%), copy from competitors (24%) or take a cost-plus approach (10%).
