Generative AI remains at the center of conversations in the worlds of technology and advertising, with advancements continuing to roll out from tech giants, agency holding companies and marketing consultancies. While causing some uncertainty about job futures, the technology is also seen by marketers as a balm for burnout and a way to boost investment in creator content.
Amid all of these applications and experiments, generative AI still faces a raft of legal issues and practical pitfalls that marketers must navigate while integrating the tech into their operations. Those concerns were the topic of a panel at the IAB Public Policy and Legal Summit on Tuesday (April 2).
