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Email Delivery, Explained

February 26, 2024

Gmail and Yahoo are adding new requirements this year for email senders in an effort to reduce unwanted messages. For recipients, it’s a blessing. For ecommerce businesses, a critical marketing channel may be in jeopardy.

To assess the impact, we must first understand “deliverability.”


Deliverability is the degree to which an email reaches recipients.

Good deliverability means messages arrive in subscribers’ inboxes. Subscribers may not open them but will see you sent them.

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