Category: Mobile Marketing

April 21, 2022

Retail businesses that stake their flags in the virtual marketplace face a major customer experience problem. According to recent Gartner research, 93% of consumers have either never heard of the metaverse or don’t understand it. As Reddit users discussing the […]

March 31, 2022

Your Twitter feed is about to get a lot more interesting, with three new ad formats on the way that, for advertisers, look very impressive, but for users, it could make your feed feel a little more commercial, which could […]

March 11, 2022

Streaming video on mobile apps really kicked off in 2020 and apps such as Disney+ recently even surpassed the $2 billion consumer spending mark. Netflix and YouTube regularly featured in the top 10 most downloaded entertainment apps. However, until now, […]

March 10, 2022

Looking to get a better understanding of how YouTube’s systems work, and how you can work with them to maximize the performance of your content? YouTube’s Rachel Alves has shared a new video on the Creator Insider channel, which sees […]

March 10, 2022

Pinterest has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted Idea Pins, improvements to its Pinterest Trends tool and more. Here’s a look at […]

February 17, 2022

Since Facebook changed the name of its company to Meta in October 2021, the term “metaverse” has become inescapable. Mainstream media publications talk about people buying property in the metaverse — even getting married there. Professional and tech-focused outlets write […]

February 8, 2022

In 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular. The latest Index based on an analysis of 300 ad networks […]

February 7, 2022

What’s the most annoying ‘growth hack’ that you see on Twitter? Overuse of hashtags? Directly asking for likes and retweets? Profiles noting that they ‘follow back’? We recently put the question to the SMT community to glean some more insight […]

January 21, 2022

Instagram is currently testing a new Subscription option for creators on the app with a handful of select creators. The option provides a new opportunity for monetisation for users who regularly share custom content and may be seen as an […]

January 13, 2022

Twitter has published a new report which looks at how brands can maximize their success on the platform, based on evolving consumer trends and expectations in the app. Called #RealTalk, the guide is the result of analyzing a decade worth […]

January 3, 2022

Looking to get more out of your Instagram presence in 2022? Right now, it’s worth revisiting your platform strategy, and adding in any new guidelines or tweaks to help improve your results, and get more people to tap through on […]

December 21, 2021

Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. Despite what many believe, Facebook is a thriving opportunity for ecommerce merchants — if you can capture an audience’s attention. […]

December 16, 2021

TikTok has added a new set of video editing features, just in time for the holidays, which will give users more ways to create engaging, swipe-stopping clips for their followers and fans in the app. The main addition is a […]

December 7, 2021

Twitter has announced the winners of its #BestOfTweets Awards for 2021, which includes a combination of statistic-based a peer-voted awards, across a range of categories, recognizing the most outstanding brand tweets and handles of the year, The big winner of […]

November 11, 2021

TikTok’s adding another option to facilitate more brand/creator partnerships with the launch of a new ‘Creative Exchange’ platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals. As explained […]

November 8, 2021

TikTok has published a new guide to help marketers maximize their holiday campaigns, which outlines key insights into usage trends, critical dates for planning, ad tips, seasonal templates and more. You can download TikTok’s 16-page holiday guide here, but in […]

November 2, 2021

Instagram’s leaning further into live-stream commerce with the launch of a new series of shopping-based broadcasts heading into the holidays, which will also incorporate exclusive product launches and influencer recommendations to help maximize interest. Instagram will host a range of […]

October 22, 2021

Instagram’s testing some new creator monetization options, ahead of the Christmas shopping push, with a view to helping its most prominent users maximize their earnings potential through branded content arrangements. First off, Instagram’s testing a new ‘Partnerships’ messaging folder within […]

October 18, 2021

We’re quickly nearing the end of another COVID-disrupted year, and while many will be glad to see the back of 2021, with a return to normal now on the horizon, we do still have some way to go yet, with […]

October 14, 2021

Facebook continues to evolve its on-platform shopping tools, this time with the addition of new shipping options on Marketplace, which will enable people to expand their pool of items to buy, facilitating more eCommerce activity in-app. As you can see […]