X is expanding access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream.
Which is not how you would assume that many people are watching video in the app, given that the majority of X’s usage is in the main feed. But apparently, that assumption would be incorrect, because X says that 100 million users now engage with vertical video in the app every day.
