The collaboration with Hexa marks Amazon’s continued experimentation with augmented reality. With Hexa’s technology, Amazon sellers can also create high-definition marketing materials, such as packshots and lifestyle images, from their 3D images, Hexa Chief Technology Officer Jonathan Clark said in a statement.
“Working with Amazon has opened up a whole new distribution channel for our partners,” Gavin Goodvach, Hexa’s vice president of partnerships, said in a statement. “Brands now have the ability to distribute 3D experiences and deliver high quantity immersive shopping to Amazon’s global network of customers using Hexa’s proprietary content delivery network.”
