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Amazon gives sellers access to Hexa’s AR, 3D tech tools

June 6, 2023


The collaboration with Hexa marks Amazon’s continued experimentation with augmented reality. With Hexa’s technology, Amazon sellers can also create high-definition marketing materials, such as packshots and lifestyle images, from their 3D images, Hexa Chief Technology Officer Jonathan Clark said in a statement.

“Working with Amazon has opened up a whole new distribution channel for our partners,” Gavin Goodvach, Hexa’s vice president of partnerships, said in a statement. “Brands now have the ability to distribute 3D experiences and deliver high quantity immersive shopping to Amazon’s global network of customers using Hexa’s proprietary content delivery network.”

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