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Amazon ad sales jump 22% as tech upgrades improve brand performance

August 4, 2023

Amazon’s ad sales continued to impress in Q2, a sign that the e-commerce giant is shoring up a dominant position in the increasingly crowded retail media category while riding some larger industry tailwinds as spending rebounds. The company’s quarterly performance overall landed above analyst expectations, with net sales increasing 11% YoY to $134.4 billion.

Amazon enacted some steep cost-cutting measures in recent months, including mass layoffs that impacted its advertising division. But unlike other tech firms, Amazon’s ad sales have remained on a steady upward trajectory despite an otherwise down digital market.

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