Key Performance Indicators (KPIs) are vital tools in the realm of B2B marketing. They serve as measurable values that demonstrate how effectively a company is achieving its key business objectives. KPIs vary among companies and industries, depending on their priorities or performance criteria. In this context, B2B marketing KPIs are used to evaluate the success of marketing campaigns, strategies, and tactics.
KPIs are quantifiable, meaning they rely on numbers, percentages, and other measurable factors. This allows for an objective evaluation of marketing efforts. For instance, if a KPI is to increase website traffic by 20% over the next quarter, it’s easy to measure and understand whether this goal has been met by looking at the website analytics data.
