An effective marketing strategy is one of your most valuable tools as a new business. It’s what enables you to make a lasting impact.
Although every business uses marketing as a way to scale, deep tech and science-based startups have a few additional challenges with which to contend. Their proposition is more difficult to distill, and, therefore, more difficult to engage with without the right strategy.
Nevertheless, success is within reach, you just need to build your foundations first. By following a few simple principles, deep-tech and science-led startups can make sure that their strategy is working for growth, not hindering it.
