Intelligent process automation (IPA) blends artificial intelligence, computer vision, cognitive automation, natural language processing and machine learning with robotic process automation to enable advanced decision-making automation. IPA excels in customer service, document processing, handling unstructured data and data-driven decision-making. When used for customer service, IPA enhances the customer experience with quick response times, round-the-clock availability and virtually no human errors. It provides customers with a seamless, personalized multichannel customer experience, while also freeing up human agents to focus on more complex, customer-centric tasks.
