But marketers interested in customer experience must pay closer attention to two new frameworks aimed at ensuring consistent data privacy in the apps sold in the Apple store. Apple announced these features in a public blogpost on its site.
Apple hopes that these announced features will improve app privacy and the integrity of the data used in the app software supply chain. The new measures also hold promise of enhanced transparency, avoiding mishandled data behind the scenes.
Apple’s Privacy Manifests
The first feature, privacy manifests, are files that detail the privacy practices of all third-party Software Development Kits (SDKs) utilized in an app. The information is presented in a standard format.
