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LinkedIn Publishes New Guide to Evolving Data Privacy Approaches in Marketing

February 22, 2024

LinkedIn has published a new guide to privacy-first marketing approaches for B2B brands, which outlines the steps that businesses should be looking to take to prepare for the next stage of digital campaign performance tracking.

And with digital tracking cookies on the way out, and evolving data usage regulations around the world, marketers are aware that significant changes are coming, which will require a significant reimagining of their current process.

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