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ROI Index shows a 29% drop in diversity in mobile ad networks

February 8, 2022

In 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular.

The latest Index based on an analysis of 300 ad networks on the planet, 5,000 of the world’s biggest apps, and over $20 billion in in-app revenue shows that 29% fewer ad networks appear on at least one top list.

This percentage jumps to 43% when acquired companies operate with parent companies.

The report also found that as Apple’s privacy laws reduced signal, search rose up to 20%.

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