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Facebook Outlines Impacts of Apple’s Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance

September 22, 2021

It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts.

For quick context – back in April, Apple launched its new data tracking pop-up alerts, which directly ask iOS users to opt-in to tracking of their activity within each individual app.

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