If you’re lucky enough to be part of a company that already had digital practices and a digital infrastructure in place, perhaps the industry shift didn’t feel as jarring. Maybe you were able to continue your strategy without missing a beat and kept engaging with your customers.
However, as the last year and a half has starkly highlighted, not all companies start from the same place of digital savviness and technology support.
That’s where marketing maturity comes into play. By taking an honest look at that starting point, we can better understand and plan for fully optimized digital operations while creating internal alignment.