“While no one wants to see two trillion-dollar companies having a knife fight,” read the internal strategy document drafted by Facebook executives, “we need to have this knife fight.”
This elegant depiction of boardroom barbarism is hardly surprising. Facebook has a famously pugilistic culture, stemming from the early “move fast and break things” era to the company’s aggressive handling of its latest scandal. And the subject of Facebook’s ire here is hardly a surprise either: Apple.
