X’s focus in 2024 will be on SMBs, with the platform looking to sign-up many more smaller ad partners in order to offset its losses from the bigger players, whom owner Elon Musk told to “go f***” themselves over concerns around brand safety in the app late last year.
Poking the egos of high-profile execs doesn’t tend to endear them a whole lot, and rather than trying to win them back, X has committed to getting more SMBs to pay up instead, which it’s kicking off with its new, lower-cost Verification for Organizations package.
