As part of its continued effort to win back ad partners, at least half of whom have reportedly reduced their spending in the app due to concerns around brand safety, X has today outlined its Super Bowl LVIII engagement stats, which it claims broke various usage records in the app.
As per X:
“Super Bowl LVIII was one of the biggest ever on X – completely smashing key metrics from last year, with impressions, user posts and video views rising 31%, 41% and 75% respectively YoY1. With an epic overtime game delivering a huge surge in visibility and engagement, brands on X also rose to the occasion. We saw 77% of brands that advertised on-air during the game also share their campaigns on X.”
