Running a Software as a Service (SaaS) business goes beyond having software. Marketing efforts are crucial in driving customer acquisition and long-term growth. To make informed marketing decisions, it is essential to track metrics that align with your business goals. In this post, we will delve into the SaaS marketing metrics that truly matter for your business.
1. Cost of Acquiring Customers (CAC)
The Cost of Acquiring Customers (CAC) is a crucial metric for SaaS marketing agency operations. It represents the amount spent on acquiring each customer. This metric considers marketing expenses like advertising, content creation, and sales efforts. By comparing CAC with the lifetime value (LTV) of a customer, you can determine if your acquisition costs are sustainable and profitable in the long term.
