Consumers often search a company’s name on Google when considering a purchase. Branded search is crucial for just about any business.
Brand name queries may include other keywords, such as “reviews” or “coupon codes.” Most imply a commercial intent — an opportunity to convert a searcher into a buyer.
If Google’s Search Generative Experience becomes public, converting such shopping journeys will likely be harder because the AI-driven snapshots are personalized and may include answers to a searcher’s past queries, not necessarily the brand.
