My colleague, Frans Riemersma, recently published a book titled “A Small Book on Customer Technology.” The book is a guide and quick reference intended to facilitate communications between non-marketing stakeholders (e.g., CFO, CEO, IT, procurement) and marketing technologists. Those communications are now happening with greater frequency with technology consuming a significant part of the marketing budget, marketing technology being used beyond the boundaries of marketing, generative AI and capturing everyone’s attention and imagination. I think the book is a great idea — it makes the marketing technology landscape very accessible.
