Digital accessibility is becoming increasingly important in today’s connected world. It ensures that digital content and platforms are accessible to all users, including those with disabilities. For small businesses, investing in digital access can yield significant benefits, while ignoring it can potentially lead to severe consequences. Let’s explore how digital accessibility can contribute to the success or failure of small businesses.
Enhancing Customer Reach and Engagement
Digital accessibility can significantly broaden a business’s customer base. It’s estimated that approximately 15% of the world’s population experiences some form of disability. By ensuring digital access, businesses can reach this often under-served market segment. Improved accessibility features like screen reader compatibility, large text options, and keyboard navigation can cater to these potential customers, enhancing their interaction and engagement with the brand.
