Two reports in recent days show how social media app TikTok is working to capitalize on users’ propensity to shop products featured in its short-form videos. TechCrunch said TikTok confirmed a report in the Financial Times that it is testing a new shopping section in the UK called “Trendy Beat” “where it is offering products for sale that are shipped and sold by a subsidiary of its parent company, ByteDance.”
TechCrunch indicated that in the US, TikTok was focused on adding new merchants to “TikTok Shop,” which lets brands sell items on the platform.
