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Tag: Business


E-payment & Security, Technology

Future-Proof Your Business With a Cloud-Based IT Infrastructure

March 16, 2021

Via: CMSWire

The pandemic has served as a wake-up call for businesses around the globe. In an unpredictable future of ground-shaking events like pandemics, extreme weather and ongoing political instability, being adaptive to future disruptions is the best way for organizations to […]


Marketing & Advertising, Technology

Is Google moving towards greater search equity?

March 10, 2021

Via: Searchenginewatch

What would happen if instead of having to jump through hoops to rank your new website, you were given a seat at the SERP straight away? Presumably, that would cause all sorts of havoc for SEO professionals. What if I […]


Analytics & Data, News, Technology

Profits Steer Our Digital Future

February 10, 2021

Via: NYTimes Tech

To help understand where our digital lives are going next, I’ll steal a line from “All the President’s Men”: Follow the money. Why is Spotify going big into podcasts? Because music streaming is a financial death trap and Spotify has […]


News

States file antitrust lawsuit against Google’s advertising business

December 16, 2020

Via: Apple Insider

A group of state attorneys general led by Texas have filed an antitrust lawsuit against Google focused on the company’s advertising technology and its dominance in the ad industry. The complaint, filed on Wednesday, goer after Google’s alleged stranglehold on […]


Marketing & Advertising, Technology

Digital Marketing Models: The Technology Acceptance Model

November 13, 2020

Via: Smart Insights

The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred Davis in 1989, when he was part of the Computer and Information Systems, Graduate School of […]


Technology, Website design and optimization

Page speed is a big deal – Why? It impacts SEO rankings

November 6, 2020

Via: Searchenginewatch

The saying is, “Speed Kills.” However, when it comes to digital speed, it’s really, “Slow speed kills.” According to a study by Google and Deloitte for every 0.1 seconds that your page speed improves can increase your conversion rates by […]


News

A Unique Moment in Time for E-Commerce

September 14, 2020

Via: Ecommerce Times

E-commerce is experiencing rapid growth with no sign of slowing down. Retailers and brands are finding that the new normal in retail and e-tail marketing is much like trying to hit a moving target. They have to take a refined […]


News

How to Encourage Digital Literacy

July 22, 2020

Via: CMSWire

With COVID-19 forcing many offices to close worldwide, digital literacy is becoming a requirement. According to a report by Pew Research Center, however, only 40% of Americans surveyed could correctly answer questions about social media, tech policies and data privacy. […]


Marketing & Advertising, Technology

How SlideShare Can Help Power Your LinkedIn Marketing Campaigns

April 20, 2020

Via: CMSWire

While massive social media platforms like Facebook and Twitter capture the attention of nearly every digital marketing team, there’s one platform that often slips under the radar: SlideShare. In fact, SlideShare has been called the “Quiet Giant of Content Marketing” […]


Marketing & Advertising, Technology, Website design and optimization

Local SEO: How to make a website audit in 30 minutes

April 6, 2020

Via: Searchenginewatch

An exceptional local SEO campaign starts with a comprehensive website audit. Whether you collaborate with small brick and mortar businesses or multinational online agencies, the way you measure and assess the initial SEO conditions and performance of a website will […]