Are you planning on running an event – either virtual or IRL?
LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting of your events, with LinkedIn’s live events option gaining significant traction during the pandemic.
Indeed, LinkedIn says that the creation of live events has increased 150% year-over-year, and with virtual meet-ups of this type now being a more viable, accessible option, there may be additional avenues that you’d never even considered for your event hosting and marketing.