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Putting your customer at the center of the universe with E-Commerce 3.0 

February 13, 2023

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In the 16th Century, Nicolaus Copernicus challenged the long-held view that the Earth was the center of the universe. He knew he would get opposition from scientists and religious scholars, so he waited until the year of his death to publish. It would still take more than a century and further evidence from Galileo and Newton to help convince the naysayers.

We have a similar situation in business in the 21st Century. Everyone talks about being customer-centric, but the facts speak for themselves. In their “State of the Connected Customer 2022” report, Salesforce found that while 75% of companies think they are customers centric, only 30% of customers agree with them.

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