Tag: Business

July 22, 2022

A significant difference exists between business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2C marketing, your messaging encourages an individual to purchase a product or service. In B2B marketing, businesses targetother businesses. The automotive industry is an excellent example of B2B. […]

July 13, 2022

The nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers themselves. According to findings from a Drift and Marketing AI Institute survey, “lack of education and training” is the dominant barrier to adoption of AI in […]

July 1, 2022

After nearly doubling its operations capacity over the past two years to keep up with a pandemic-fueled demand surge, Amazon is pumping the brakes on its expansion plans. CFO Brian Olsavsky said in April that the company built more fulfillment […]

June 29, 2022

Instagram has announced the next stage of its #BlackVisionaries funding program, which, in conjunction with the Brooklyn Museum, will see Instagram allocate $650,000 in grants to Black artists, Black designers and Black-owned small businesses. As explained by Instagram: “For the […]

June 17, 2022

As a business owner, you know that managing your finances is essential to success. From accounting to sales and marketing, every aspect of your business must be carefully managed to ensure profitability. But what about your digital cash – such […]

June 14, 2022

The closely-held fintechs Brex, Ramp Business, Jeeves, Fireblocks and Bolt each reported gains in their valuation during their most recent funding rounds at a time when many startups are struggling to raise money, research firm S&P Global Market Intelligence said […]

May 6, 2022

Meta just rolled out new tools for businesses and brands to reach out to customers and identify quality leads. As part of National Small Business Week, the social giant is making it easier for small businesses to create full ads […]

May 5, 2022

Six-point list articles, 50th anniversaries, podcasts, Flag Day, and Father’s Day can help online sellers attract, retain, and engage shoppers in June 2022 and beyond. Content marketing creates and distributes valuable, interesting, or entertaining content to acquire customers and make […]

May 4, 2022

Snap had a lot of announcements on deck at the NewFronts, but the Cameo tie-up was the most substantial on the brand-side. Cameo has seen its star rise in recent years thanks to a content model where people pay celebrities […]

April 29, 2022

The main goal of your small business is to make a profit. But how are you going to make a profit when nobody knows about your business? That’s why you must focus on increasing the visibility of your business. About […]

April 22, 2022

Today is Earth Day. This is a special edition where we put aside the acquisitions, appointments, events, and studies to highlight businesses that are investing in our planet. Edison once said ” There is a way to do it better-find […]

March 28, 2022

Podcasts are everywhere! About 80 million Americans tune in at least once a week, during their daily commute, while doing the dishes, walking the dog or working out; and advertising revenue is set to cross the $2 billion mark by […]

February 9, 2022

There are various types of business models that cater to different consumers, such as B2B and B2C businesses. Most people who work in a marketing role will have heard these terms at some stage, but they may not fully understand […]

December 20, 2021

These days, the internet is where most of our shopping and business browsing takes place. With that in mind, it’s important to make sure that your website has a professional and attractive design that will make it stand out from […]

December 1, 2021

Customer experience is critical to business success. CX drives over two-thirds of customer loyalty, outperforming brand and price combined. Delivering an easy and convenient interaction experience creates a good impression, but not one that lasts, according to Gartner in a […]

October 25, 2021

Facebook has launched a new series of virtual training sessions for female business owners, in celebration of Women’s Small Business Month, which provide tips and insights to help female entreprenuers succeed in the post-COVID landscape. As explained by Facebook: “According […]

October 21, 2021

There’s a sharp divide between marketing and sales when it comes to successfully pulling off an account based experience for their prospective clients. While gaining strategic alignment at executive levels is relatively easy to do, the execution alignment across and […]

October 15, 2021

Advertising Week is being held in New York next week, and Facebook will be taking part, with a range of sessions looking at various aspects of digital marketing, which you can tune into via Facebook’s dedicated Advertising Week mini-site. As […]

September 22, 2021

If you’re lucky enough to be part of a company that already had digital practices and a digital infrastructure in place, perhaps the industry shift didn’t feel as jarring. Maybe you were able to continue your strategy without missing a […]

September 14, 2021

Maybe it’s just a fluke, you think… until it happens again. And again. Anyone with marketing chops will know it’s not a cause for celebration. Something is just not right. For companies that send emails, that scenario may play out […]