Tag: Business

September 9, 2021

LinkedIn is looking to boost its professional education presence once again with the expansion of its professional Learning Hub, launched in beta back in April, to more organizations. The Learning Hub enables businesses to provide professional development opportunities to their […]

September 8, 2021

We all know that successfully scaling a company means reaching the right customers, and to do that you need the right information. Getting to know your prospects thoroughly requires access to real data about who they are, what they need, […]

September 2, 2021

With Twitter recently updating its verification guidelines, and Instagram making it easier for the general public to apply for profile verification in the app, Facebook has today provided a new overview of its approach to verification, and who, exactly, qualifies […]

August 26, 2021

Having a business means that you need to take a lot of factors into consideration. One of these factors, arguably the most important when it comes to selling goods or services, is payment. How are you going to get paid […]

August 23, 2021

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one’s customers is essential to building this connection. But many […]

August 11, 2021

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies until everything was filmed, edited, and ready to show, […]

July 22, 2021

A large number of organizations have dedicated their physical servers to a certain application, making them (the servers) use minimal resources when running the application. However, this is a poor mechanism of server management because it leaves a lot of […]

July 14, 2021

Columnists seldom give advice to the ultra riche who could crush them. Still, I’m willing to risk telling the private-jet set that starving your workforce’s countries of the taxes that fund healthcare and education is a really bad look. It’s […]

July 7, 2021

Blockchain is a new technology that is already having a huge impact on business. In essence, it is a new kind of database that stores data in a unique way. It collates data in groups, known as blocks. Each block […]

June 24, 2021

With Pride Month coming to an end, Facebook has published a new guide which outlines how businesses can show their support for LGBTQ+ people beyond Pride Month alone. As explained by Facebook: “Pride Month is a chance for businesses and […]

June 22, 2021

Tools, platforms, and flawless online shops. Growing online shopping trends during the last decade have increased the necessity for e-commerce. And it’s no surprise that regardless of what is going on in the world and how work models are shifting, […]

June 21, 2021

For over a decade now companies have been capitalizing on the three V’s of big data: volume, variety and velocity. The ready availability of customer data — in theory — translated into a goldmine of insights for businesses. Yet according […]

June 18, 2021

For any business to create revenue, it needs to generate leads. In fact, according to HubSpot, most marketers believe that generating leads is their top priority. Ideally, these leads will eventually become customers that purchase from the brand. However, while […]

June 14, 2021

LogMeIn, provider of cloud-based collaboration, communications and support solutions, last week released a new outbound calling tool aimed at small to medium businesses. The tool, which integrates into the Boston-based company’s Unified-Communications-as-a-Service platform, GoToConnect, is designed to improve visibility into […]

June 2, 2021

Combs Enterprises and Salesforce tied Shop Circulate’s announcement to the centennial anniversary of the Tulsa Race Massacre, in which a White mob terrorized residents, homes, community institutions and businesses in Tulsa, Oklahoma’s Black Greenwood neighborhood between May 31 and June […]

June 1, 2021

Content marketing is an excellent way to build a so-called first-party audience that will benefit your business. A challenge for many companies, however, is knowing what to write about. In July 2021, your content marketing could focus on teaching a […]

May 20, 2021

There’s so much media hype about marketing to Gen Z—the 68 million Americans who are 6-24 years old—and about Gen Z’s impact on our business world, that it can be difficult to sort through it all, especially for marketers. At […]

May 19, 2021

The customer journey has come a long way from the days of simply walking into a store and buying a product. These days the journey is complex, involving customer research, word-of-mouth recommendations and interacting with the business over social media. […]

May 13, 2021

However, a beautiful, highly functional website should not be the only way your company elevates your customers’ experiences. Here are some other possibilities that your marketing team can explore to achieve good customer experience. 1. Provide educational opportunities B2B websites […]

May 11, 2021

Organizational data leaders have their share of challenges as their businesses navigate out of a challenging last 15 months. Refining data lakes. The urge to move fast. Investing energies into an “offensive” or a “defensive” mindset when it comes to […]