Content marketing is an excellent way to build a so-called first-party audience that will benefit your business. A challenge for many companies, however, is knowing what to write about.
In July 2021, your content marketing could focus on teaching a skill, showing off products via a live stream, celebrating UFOs, enjoying grandmothers, or reviewing an upcoming summer blockbuster.
Regardless, remember that the purpose of content marketing is to attract, engage, and retain customers. What’s more, the traffic you build, in a sense, belongs to your company. You don’t have to worry about what is happening to tracking cookies or how Apple is changing its policies. You’ll have a first-party audience.
