We all know that successfully scaling a company means reaching the right customers, and to do that you need the right information. Getting to know your prospects thoroughly requires access to real data about who they are, what they need, and — in the case of B2B audiences — how they operate their businesses.
The better your intelligence, the better your understanding of who makes up your ideal accounts. This understanding helps you to segment a target list effectively and decide who to approach with various marketing tactics.
