Top
image credit: Pxhere

In Today’s Customer-First World, Data Silos Aren’t Sustainable

May 19, 2021

Via: CMSWire
Category:

The customer journey has come a long way from the days of simply walking into a store and buying a product. These days the journey is complex, involving customer research, word-of-mouth recommendations and interacting with the business over social media. And that was before the pandemic moved the majority of the customer journey online.

These days, customers approach businesses from a number of different touchpoints. Your average customer has interacted with your brand through its mobile app, desktop site, social media account, brick and mortar store and in countless other ways.

Read More on CMSWire