Tag: Business

April 23, 2021

LinkedIn announced plans to launch its LinkedIn Learning Hub, a skills-building platform currently in beta, in the second half of 2021 this week. James Raybould, senior director of product, LinkedIn Learning and Glint, described it as “an intelligent skill building […]

April 12, 2021

The original Agile Manifesto for Software Development celebrates its 20th anniversary this year. For two decades the manifesto stood as a guiding light for developers who were tired of working for months to create software updates that nobody cared about. […]

April 2, 2021

Content marketing can provide one of the most remarkable transformations for any business when done correctly. As a strategic approach for creating and distributing valuable and relevant content to an intended audience, companies worldwide have seen the benefits of proper […]

April 2, 2021

Outside of business, sports immediately comes to mind when I think of achievement and performance. There’s nothing quite like the thrill of a close game or seeing a history-making play. High-performing athletes are really fun to watch, but they also […]

March 22, 2021

In the age of online marketing and data intelligence, every click matters. Traffic is a great metric for the potential success of your business, after all. Alas, traffic means little without conversions. A brick-and-mortar store that sees plenty of footfall […]

March 19, 2021

Machine learning and artificial intelligence are now moving from the realm of research into adoption. Machine learning adoption offers immense benefits which can provide any organization with a competitive edge — if executed well. Technological adoption requires a pragmatic and […]

March 17, 2021

Multinational companies have capitalized on the globalization phenomenon by expanding to several foreign markets over the last two decades. For many of these companies, globalization has been the primary focus and source of profit. But that’s certainly not the case […]

March 17, 2021

In today’s fast-paced marketplace, shorter product life cycles, extreme competition, extensive unpredictability and demanding customers are among the factors compelling companies everywhere to become highly responsive to change. Because change is the new normal and business reality regardless of which […]

March 16, 2021

The pandemic has served as a wake-up call for businesses around the globe. In an unpredictable future of ground-shaking events like pandemics, extreme weather and ongoing political instability, being adaptive to future disruptions is the best way for organizations to […]

March 10, 2021

What would happen if instead of having to jump through hoops to rank your new website, you were given a seat at the SERP straight away? Presumably, that would cause all sorts of havoc for SEO professionals. What if I […]

February 10, 2021

To help understand where our digital lives are going next, I’ll steal a line from “All the President’s Men”: Follow the money. Why is Spotify going big into podcasts? Because music streaming is a financial death trap and Spotify has […]

December 16, 2020

A group of state attorneys general led by Texas have filed an antitrust lawsuit against Google focused on the company’s advertising technology and its dominance in the ad industry. The complaint, filed on Wednesday, goer after Google’s alleged stranglehold on […]

November 13, 2020

The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred Davis in 1989, when he was part of the Computer and Information Systems, Graduate School of […]

November 6, 2020

The saying is, “Speed Kills.” However, when it comes to digital speed, it’s really, “Slow speed kills.” According to a study by Google and Deloitte for every 0.1 seconds that your page speed improves can increase your conversion rates by […]

September 14, 2020

E-commerce is experiencing rapid growth with no sign of slowing down. Retailers and brands are finding that the new normal in retail and e-tail marketing is much like trying to hit a moving target. They have to take a refined […]

July 22, 2020

With COVID-19 forcing many offices to close worldwide, digital literacy is becoming a requirement. According to a report by Pew Research Center, however, only 40% of Americans surveyed could correctly answer questions about social media, tech policies and data privacy. […]

April 20, 2020

While massive social media platforms like Facebook and Twitter capture the attention of nearly every digital marketing team, there’s one platform that often slips under the radar: SlideShare. In fact, SlideShare has been called the “Quiet Giant of Content Marketing” […]

April 6, 2020

An exceptional local SEO campaign starts with a comprehensive website audit. Whether you collaborate with small brick and mortar businesses or multinational online agencies, the way you measure and assess the initial SEO conditions and performance of a website will […]

March 2, 2020

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]

February 5, 2020

Email marketing averages a 3800% ROI for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years […]