The original Agile Manifesto for Software Development celebrates its 20th anniversary this year. For two decades the manifesto stood as a guiding light for developers who were tired of working for months to create software updates that nobody cared about.
But our world is, to put it mildly, different from the one that spawned the manifesto.
Even setting aside the whole global pandemic thing, things have changed dramatically. As one single example, far more professions have gone digital. Professions like marketing that once focused exclusively on glossy magazine ads, enormous billboards and flashy TV commercials have become focused on intangible deliverables like sales qualified leads, brand awareness and share of wallet.