Whether you’re a small-time business or a Fortune 500 company, it’s essential to make sure your marketing efforts reach their full potential. One of the most effective ways to do this is by using LinkedIn as an avenue for outreach.
LinkedIn is a powerful tool for marketers, but it can also be dangerous. Many people have been using the LinkedIn messaging function to send out mass messages with little regard for whom they are sending messages to and which message they are sharing. This has created an issue many marketers know as “LinkedIn spam”.