The saying is, “Speed Kills.” However, when it comes to digital speed, it’s really, “Slow speed kills.” According to a study by Google and Deloitte for every 0.1 seconds that your page speed improves can increase your conversion rates by 8%. That data point creates a pretty powerful business case to improve the performance of your site. Think about this data point from your own experience browsing the web, mobile, and desktop. Have you ever found that a page was just loading too slow that you moved on to something else, or that brand lost the sale? I know I have.