While massive social media platforms like Facebook and Twitter capture the attention of nearly every digital marketing team, there’s one platform that often slips under the radar: SlideShare. In fact, SlideShare has been called the “Quiet Giant of Content Marketing” because despite having over 60 million visitors per month — most of whom are business professionals — B2B marketers have mostly left the platform underutilized.
With this in mind, we’ve asked marketers how and why they’re posting SlideShare presentations on LinkedIn. Here are some of the main ways that LinkedIn’s SlideShare can benefit nearly any content marketing campaign.
