In today’s fast-paced marketplace, shorter product life cycles, extreme competition, extensive unpredictability and demanding customers are among the factors compelling companies everywhere to become highly responsive to change.
Because change is the new normal and business reality regardless of which industry you are operating in, the only way to stay relevant is to be able to respond to change fast enough.
Meanwhile, the voices of customers are growing louder, as they share their needs, likes and dislikes virally online, meaning that companies have to frequently redesign products, services and strategies to stay competitive.
