In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI
The events industry generates $ 1.5 trillion annually around the globe. In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI.
If digital was a threat to physical experiences a few years ago, they are complementary now. To better take advantage of this innovative landscape of data analytics, enhanced immersive experiences and growth opportunities, marketing activations are on their way to becoming fully physical and digital at the same.
