Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies until everything was filmed, edited, and ready to show, audiences would be caught off guard and likely wouldn’t show up for the premiere.
Successful film premieres come from weeks or even months of preparation, with many studios announcing film plans before they’ve even secured the entire cast or crew. That allows time for audiences to generate buzz and get excited for more information about the film.
