Halloween is now less than 80 days away, and while it’s not considered one of the major shopping holidays, as such, it does provide significant opportunity for marketing tie-ins, and related promotions around the event.
And this year, in particular, it could be even more significant, with many regions looking forward to a return of in-person gatherings, and trick-or-treating, after regular traditions were disrupted by COVID in 2020.
If you’re considering your promotional potential around the event, Snapchat has published a new Halloween marketing guide, highlighting key on-platform usage stats and connections tools, which could provide another avenue to factor into your planning.
