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Snapchat Publishes New Halloween Marketing GuideMarketing Guide to Assist in Strategic Planning

August 12, 2021

Halloween is now less than 80 days away, and while it’s not considered one of the major shopping holidays, as such, it does provide significant opportunity for marketing tie-ins, and related promotions around the event.

And this year, in particular, it could be even more significant, with many regions looking forward to a return of in-person gatherings, and trick-or-treating, after regular traditions were disrupted by COVID in 2020.

If you’re considering your promotional potential around the event, Snapchat has published a new Halloween marketing guide, highlighting key on-platform usage stats and connections tools, which could provide another avenue to factor into your planning.

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