According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one’s customers is essential to building this connection.
But many companies have been missing out on the benefits of connecting with customers. The same report from Forrester found that 56 percent of brands say their strategy is informed almost entirely by big data. Another study revealed that 53 percent of businesses don’t have time to gather customer feedback before their deliverables go live.