With Twitter recently updating its verification guidelines, and Instagram making it easier for the general public to apply for profile verification in the app, Facebook has today provided a new overview of its approach to verification, and who, exactly, qualifies for the blue checkmark in its apps.
First off, Facebook clarifies exactly what its verification tick represents:
“At its core, verification is a way for people to know that the notable accounts they are following or searching for are exactly who they say they are. It’s a way for people to know which accounts are authentic and notable. Verification badges aren’t an endorsement from us, nor do we consider them a symbol of importance.”