Maybe it’s just a fluke, you think… until it happens again. And again.
Anyone with marketing chops will know it’s not a cause for celebration. Something is just not right.
For companies that send emails, that scenario may play out as early as mid-September. But it won’t require much detective work to solve: Apple’s forthcoming iOS 15 privacy update will soon render open rates irrelevant, and marketers need to start adapting now.