There are various types of business models that cater to different consumers, such as B2B and B2C businesses. Most people who work in a marketing role will have heard these terms at some stage, but they may not fully understand the difference.
People who enter the sales and marketing professions will learn a lot from each other, from mentors, from sales communities and social platforms who will be able to provide lots of detail about B2B and B2C. But before diving headfirst into what could be a complex conversation it’s helpful to have an understanding of the basics and the main differences between B2B and B2C.
