Snap had a lot of announcements on deck at the NewFronts, but the Cameo tie-up was the most substantial on the brand-side. Cameo has seen its star rise in recent years thanks to a content model where people pay celebrities and influencers from a range of backgrounds and levels of fame to read personalized video messages. After the pandemic shut down many productions and live venues, more creators flocked to the shout-out platform, with some earning massive paydays.
