The nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers themselves.
According to findings from a Drift and Marketing AI Institute survey, “lack of education and training” is the dominant barrier to adoption of AI in marketing out of 17 choices, with 63% of marketers selecting that barrier.
“This wasn’t surprising because it was 70% in 2021,” said Paul Roetzer, founder and CEO of Marketing AI Institute and author of “Marketing Artificial Intelligence: AI, Marketing and the Future of Business.” “So we know that lack of education and training is a major issue.”
